Senior Analyst, Strategic & Analytic Solutions Team

    • Job Tracking ID: 512530-618472
    • Job Location: Schaumburg, IL
    • Job Level: Mid Career (2+ years)
    • Level of Education: BA/BS
    • Job Type: Full-Time/Regular
    • Date Updated: May 14, 2018
    • Years of Experience: 2 - 5 Years
    • Starting Date: May 16, 2018
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Job Description:

Cogensia is a leader in data-driven marketing, named as one of the top 20 data integrators to watch and grow with; we are dedicated to driving marketing results through insight. We deliver insight and results to our clients through marketing expertise, technical and analytic capabilities, and our relentless focus on the customer. We partner with clients to drive lasting customer relationships and incremental brand revenue through integrated systems, online and offline CRM, real time predictive modeling, and data management. Cogensia provides solutions and insights to clients like ADT, Applebee’s, CenturyLink, Constellation Energy, Ford, Morton’s the Steakhouse, Nissan, True Value, ViaSat, and many others.

As a Senior Analyst, you will work closely with other members of our Strategic & Analytic Services and Technology Solutions teams to develop and deliver data and analyses that support strategic and actionable recommendations for our clients. This position is responsible for supporting our client’s high level objectives for acquisition, retention, up-sell, cross-sell, and profitability (ROI) by providing the appropriate analysis and interpretation to efficiently deliver actionable insights.

Essential Functions

    • Conduct analyses answering specific questions for our clients about their brands, products, competitors, or marketing campaigns

    • Formulate data into a variety of analysis and presentation formats that best match the client’s needs

    • Interact in a dynamic, team-based work environment to achieve company goals

    • Understand client’s business objectives

    • This job encompasses a breadth of challenging problem solving including:

      • Analyzing and developing complex data systems; documenting data elements, data flow, relationships and dependencies

      • Becoming an expert on client data and understand their business

    • Execute prescribed analytic approach for various client needs including pre/post campaign analysis, measuring and analyzing response to marketing offers and making appropriate recommendations on enhancements to campaign strategy.

    • Demonstrate ownership of your work and the project

    • Summarize analytic data into user-friendly reports translating highly technical, detailed data into appropriate recommendations for marketing execution.

    • Manipulate and transform data necessary to meet all analysis and modeling needs.

    • Provide tactical marketing and analytic support to clients including:

      • customer profiling

      • segmentation

      • customer lifetime value analysis

      • predictive modeling,

      • customer and business trend analysis

      • In-depth campaign assessment.

    • Assume other responsibilities as requested.

Experience and Skills:

  • Assertive personality with a solid work ethic and initiative, requiring minimal direction

  • High energy and drive, coupled with the resourcefulness required to succeed in client start-up environments

  • Bachelor’s degree (advanced degree preferred) in business, statistics, mathematics or other relevant quantitative field or equivalent experience

  • Strong orientation towards problem solving.

  • Knowledge and/or applied experience in multivariate statistics including multiple regression, logistic regression, survival data analysis and experimental test design.

  • Superior analytic skills with the ability to distill data into relevant customer insights.

  • Familiar with SQL programming

  • Experience with statistical programming (R, SAS)

  • Self-motivated, with drive to complete assignments efficiently, exceed expectations and grow own career

  • Ability to work both independently and as part of a team.

  • Strong attention to detail and proven ability to QC production processes and ad hoc requests

  • Superior written and verbal communication skills with an ability to convey results, explain issues, drive resolution, and develop requirements with non-technical internal and external clients

  • Ability to quickly identify and address quality control issues in data sets and reports

  • Understanding of customer segmentation, forecasting, and media/channel optimization and how they relate to marketing strategy is highly desired

  • Proficiency with standard office productivity software including Excel, PowerPoint, and Word

  • Must be authorized to work in the US

  • Ability to handle complex projects in a multi-tasking environment

  • Self-motivated with the ability to complete assignments efficiently

  • Detail oriented with drive to exceed expectations and grow own career

 

This position is not eligible for relocation reimbursement nor expenses related to travel for interview.

Professionals with more than 3 years of experience may be interested in our Consultant position. Please see Cogensia's career page for details and to apply.